Role

UX/UI Designer

Duration

3 weeks

Place

Beijing

Beyond Consumer Logic: B2B Marketing on TikTok LIVE

The project addresses creator pain points by merging siloed tools (Leads/Subscriptions) into one marketing suite, increasing monetization flexibility. Key metrics rose 2.4% post-launch.

Navigation
Background Online feature analysis User case study Design goal Design strategy Design solution Impact

Creator's Onboarding

Creator's Setup

Creator's management in LIVE

Viewer's experience

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