Revamping "Go LIVE" page of TikTok LIVE

This project involved redesigning the TikTok LIVE streaming "Go LIVE" page. As the designer, I focused on addressing the challenges of high information load and operational complexity in the interface while exploring ways to make the product experience more global, multilingual and inclusive. After A/B testing, the implemented solution resulted in a 3.5% increase in streamer "Go LIVE" page views and a 0.5% rise in average daily active user streaming duration.